the careful observation of behaviour is at the centre of our approach. we believe there's no substitute for finding out what really happens when humans interact with objects, spaces, systems and each other. we capture as much of it as possible in rich media streams for clients and our analysts to immerse themselves in.

our approach to trends is a broad one, encompassing both the fast-fashion zeitgeist and socio-economic drivers of mass behaviour. we seek the insight and foresight potential of how such patterns evolve locally and globally.

semiotics shines a unique light on how we all construct and deploy meaning. we create programmes that offer clients rigorous, transparent and participative investigation. our studies unpack the visual, linguistic and sequential structures that underpin our perception of the world and how we communicate it to each other.

we have all learned to apply our thinking - in media, design, editorial and planning roles – as a natural extension of our academic backgrounds. 'findings' alone aren't enough – we array them optimally for the people and systems which will turn them into better experiences, products and services. this allows our creative events to reflect the role that energy, emotion and group inspiration have in innovation.

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